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The Everyday Brand

Everyday is the flagship brand of Colruyt Group, the leading retail company in Belgium. Specializing in essential and basic products, Everyday is committed to providing European quality at highly competitive prices

The brand is designed with families in mind, offering a wide range of products that cater to the needs of daily family life. From kitchen staples to household essentials, Everyday ensures that families across Africa have access to reliable, high-quality products that they can trust. With its focus on affordability and quality, Everyday is the go-to brand for consumers seeking value without compromising on standards.

Everyday brand communication
Clear and recognizable packagings
Everyday best-sellers
Everyday campaigns' overview

logo Everyday brand colex
image of a kid everyday brand colex
The Everyday Brand
Everyday is the flagship brand of Colruyt Group, the leading retail company in Belgium. Specializing in essential and basic products, Everyday is committed to providing European quality at highly competitive prices

The brand is designed with families in mind, offering a wide range of products that cater to the needs of daily family life. From kitchen staples to household essentials, Everyday ensures that families across Africa have access to reliable, high-quality products that they can trust. With its focus on affordability and quality, Everyday is the go-to brand for consumers seeking value without compromising on standards.

Everyday brand communication
Clear and recognizable packagings
everyday brand characteristics
Our best-sellers for Everyday ​
Everyday campaigns' overview