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The Boni Selection Brand

Boni Selection offers a wide range of quality products designed to help everyone enjoy life to the fullest. Rooted in a people-centered approach, the brand focuses on meeting the needs of consumers. The quality of Boni Selection products is continually optimized through consumer panels and taste tests organized by Colruyt Group. 

When selecting and developing Boni Selection products, we emphasize five key aspects: sustainability, healthiness, nutrition, taste, and impeccable quality in attractive packaging.
Everyday brand communication
Whether you're looking for biscuits, yogurts, beverages, condiments, prepared meals, or even cleaning and personal care products, Boni Selection has you covered. The brand also offers specific ranges to meet diverse needs:
  • Boni Selection Bio: A wide assortment of high-quality organic food products.
  • Boni Selection Eco: A line of eco-friendly cleaning and hygiene products.
  • Boni Selection NO Sugar: A range of sugar-free or low-sugar products.
  • Boni Selection NO Gluten: A selection of gluten-free staples, biscuits, and prepared meals, many of which are also lactose-free where possible.
  • Boni Selection Kids: A range of tasty products designed specifically for children, featuring practical and colorful packaging.
With Boni Selection, customers choose products that deliver exceptional value and quality for everyday life.
Everyday brand communication

Colorful and attractive packagings

Boni Selection best-sellers
Boni Selection campaigns' overview

Boni Selection logo colex
picture of woman for Boni Selection colex
The Boni Selection Brand
Boni Selection offers a wide range of quality products designed to help everyone enjoy life to the fullest. Rooted in a people-centered approach, the brand focuses on meeting the needs of consumers. The quality of Boni Selection products is continually optimized through consumer panels and taste tests organized by Colruyt Group. 

When selecting and developing Boni Selection products, we emphasize five key aspects: sustainability, healthiness, nutrition, taste, and impeccable quality in attractive packaging.
Boni Selection brand communication - sirup
Whether you're looking for biscuits, yogurts, beverages, condiments, prepared meals, or even cleaning and personal care products, Boni Selection has you covered. The brand also offers specific ranges to meet diverse needs:
  • Boni Selection Bio: A wide assortment of high-quality organic food products.
  • Boni Selection Eco: A line of eco-friendly cleaning and hygiene products.
  • Boni Selection NO Sugar: A range of sugar-free or low-sugar products.
  • Boni Selection NO Gluten: A selection of gluten-free staples, biscuits, and prepared meals, many of which are also lactose-free where possible.
  • Boni Selection Kids: A range of tasty products designed specifically for children, featuring practical and colorful packaging.
With Boni Selection, customers choose products that deliver exceptional value and quality for everyday life.
Boni Selection brand communication - sausages
Colorful and attractive packagings
Boni Selection characteristics
Our best-sellers for Boni Selection
Boni Selection campaigns' overview