Français (Belgique)
New : Everyday chocolates made in Congo
It's a great first !
We are delighted to present you our new range of Everyday chocolates (only available in DRC). It was developed in partnership with Virunga Origins, a social company based in Kivu in the northeast of the Democratic Republic of Congo. This collaboration makes sense because their mission is to produce high-quality products and create a lasting societal change.
A local anchorage
Everyday being the favorite brand of the Congolese, we believe we have a social responsibility towards our consumers. For this reason, we have done everything we can to stimulate the local economy and thus offer great opportunities to local farmers.
8 new references
The recipes created for these chocolates were developed by Virunga Origins' chef chocolatier, trained in Belgium, the country of chocolate. This new range is available in four flavours : milk - dark - white - peanut milk and each of them were developed in two formats : 100g and 200g.
To support our clients' sales in DRC, we have setup a billboard campaign in Kinshasa
and Lubumbashi from June to August 2024. Furthermore, for this exceptional product
launch, we created nice displays in varnished wood with the Everyday branding and images from Virunga farmers.
These new products are sold in DRC only for the moment because current transport conditions do not allow them to be exported elsewhere at a competitive price.
To our Congolese clients, you can order those new chocolates at any time, by contacting directly your Colex sales support.
To our Congolese clients, you can order those new chocolates at any time, by contacting directly your Colex sales support.
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