Everyday is the most important private label of the Colruyt Group, the country’s leading retail group with 500 shops in Belgium. The Everyday brand was created in 2006 with the aim of creating more simplicity and clarity for consumers.
Accessible basic range
Everyday contains a wide and accessible range of products;
- A complete range with more than 600 references
- The products meet the daily needs of every customer
- In addition to foodstuffs, the range also includes many non-food items
Quality for your daily needs
Everyday has a wide range of daily products with an excellent price-quality ratio.
- Everyday items must meet set quality requirements. For example, jam must consist of at least 50 % fruit.
- Colruyt Group's internal quality department strictly supervises compliance with the stipulated quality requirements.
Everyday's packaging is clear and recognisable. This makes it easy for consumers to find all Everyday products on the shelves. All basic products have a bright, fresh look and make shopping a lot easier.
A fixed value
Everyday is appreciated for its simplicity, quality and clarity. The brand has gained a great reputation over the years and is an important fixture in many export markets.