EVERYDAY
Everyday is the most important private label of the Colruyt Group, the country’s leading retail group with 500 shops in Belgium. The Everyday brand was created in 2006 with the aim of creating more simplicity and clarity for consumers.
Accessible basic range
- A complete range with more than 600 references
- The products meet the daily needs of every customer
- In addition to foodstuffs, the range also includes many non-food items
Quality for your daily needs
- Everyday items must meet set quality requirements. For example, jam must consist of at least 50 % fruit.
- Colruyt Group's internal quality department strictly supervises compliance with the stipulated quality requirements.