Colruyt Group is the largest retailer in Belgium with more than 500 stores. Everyday is the retail group‘s main private label. The Everyday brand was launched in 2006 to create greater simplicity and clarity for consumers.
Accessible basic range
Everyday offers an accessible and appealing range of basic products.
Quality, every day
Everyday products are always keenly priced, without compromising their quality.
The Everyday range offers clear and recognisable packaging, making it easy for consumers to find the Everyday products on the shelves. All the basic products have a simple, fresh look which makes shopping a lot easier.
An established name
Everyday is valued for its simplicity, quality and clarity. Over the years, the brand has built up a high level of brand awareness and is an established name in many export markets.